ATD Show | ATD Show Attendee Registration
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ATD Show Attendee Registration

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Mark your calendars for ATD Show 2020 in Las Vegas!

ATD Show 2020 will take place February 14-17 in Las Vegas, Nevada. 
Education & Events: February 14-17 (Friday-Monday)
Expo: February 15-16 (Saturday-Sunday) 


Note: Registration for ATD Show 2020 opens July 22, 2019. Information on how to register is below.

Ways to Register

Register Online Online: The quickest way to register and secure housing is by doing so online. Book your hotel immediately based on current availability and receive confirmation of your transaction in just minutes.

Fax: Fax: Complete the combined Registration and Housing form with credit card information and fax it to 301.694.5124. This secure fax line is available 24 hours a day, 7 days a week.

Mail: Mail: Complete the Registration and Housing form and submit with payment. Registration and housing payment may be made with either a check or credit card. Mail completed form and payment information to:

NADA Registration and Housing
c/o Experient
5202 President Ct.
Frederick, MD 21705

*Please note: You may pay for your registration fees by check, however, a credit card is required to guarantee your hotel reservation. If paying registration fees by check, be sure to mail the check and form in together. Checks should be made payable to "NADA/Experient." Forms received without payment will not be processed.

Once you have submitted your forms via fax or mail you will receive an email confirmation acknowledgement from ATD Registration and Housing within three to five business days. The confirmation will include both your registration and housing information. This confirmation will also serve as your receipt.

2020 Cost by Category
Registration Type Early Bird 1 Advance 2 Onsite 3
Dealer/Manager (member) $390 $415 $495
Spouse/Relative $310 $365 $415 
Allied Industry w/ Education $625 $655  $710 
Dealer/Manager (non-member) $570 $605  $655 


1 Early Bird registration is July 22-September 13     
2 Advance registration is September 14-February 7     
3 Onsite registration is February 8-February 17


Included with Your Registration

ATD Member Dealers and Managers 
(1) Friday Welcome Reception, (1) Saturday General Session/Luncheon, (1) Sunday General Session/Luncheon, Education, Make Meetings, Expo and (1) Final Night Gala, along with all NADA functions at the Convention Center, entrance to ATD Happy Hours for Dealer/Managers.      

Non-Member Dealers and Managers 
(1) Friday Welcome Reception, (1) Saturday General Session/Luncheon, (1) Sunday General Session/Luncheon, Education, Make Meetings, Expo and (1) Final Night Gala, along with all NADA functions at the Convention Center, entrance to ATD Happy Hours for Dealer/Managers.      

Spouse/Relative 
Friday Welcome Reception, (1) Saturday General Session/Luncheon, (1) Sunday General Session/Luncheon, Expo and (1) Final Night Gala, along with all NADA functions at the Convention Center, entrance to ATD Happy Hours for Dealer/Managers. (Note: Spouse/Relatives do not have access to the ATD Education.)

Allied w/ Education 
(1) Friday Welcome Reception, (1) Saturday General Session/Luncheon, (1) Sunday General Session/Luncheon, Education, Expo and (1) Final Night Gala, along with NADA functions at the Convention Center.     

Children under 18 
Free badge to enter Exhibit Hall and Lifestyle Experience. Must be accompanied by a registered adult at all times.

Scan-n-Go
Take advantage of the Scan-n-Go pods at registration. Bring a print out of your confirmation with you on-site to scan at one of the Scan-n-Go kiosks and get your materials faster. Just like scanning your airplane confirmation at the airport!

Special Requests
ATD strives to make appropriate accommodations so that persons with disabilities can participate fully in convention activities. Please contact ATD Registration & Housing via email at nada@experient-inc.com to request assistance.

Become an ATD Member and Save
Did you know that ATD Members receive lower registration rates than other attendees? Find out how your company can become an ATD member today. Visit: Membership to learn more.

Dates to Remember

Sept. 13, 2019 — Deadline for early bird registration rate 
January 2, 2020 
— Deadline to cancel your registration to receive a refund (minus a $35 processing fee per registrant)     
January 23, 2020 
— Deadline for hotel reservations through ATD (5:00pm CT) 
January 29, 2020 
— Any changes/cancellations must be made with hotel directly, beginning on this date 
February 2, 2020 
— Deadline to register to receive advance rate registration

Still have questions about Attendee Registration?

  • Call Experient's Customer Service toll free at 800.465.7110; International registrants, please call 844.460.4636, or
  • Email Customer Service at nada@experient-inc.com.