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ATD Show Exhibitor FAQs

Hanging Signs will not be permitted in the ATD Expo.

ATD requires a minimum of 200 sq. ft. of space for each vehicle displayed within a booth. Companies who want to display vehicles must submit a Display Vehicle Reporting Form to ATD Show Management by December 7, 2018. The Display Vehicle Reporting Form will be available in the online Service Kit. Vehicle move-in and move-out will be coordinated by the show’s official service contractor, FREEMAN.

Work rules vary from one city to another.  In San Francisco, exhibitors may hand-carry only what can be managed by one person in one trip, using no equipment.  The use or rental of dollies, flat trucks and other mechanical equipment is not permitted. Freeman will control access to the loading docks in order to provide for a safe and orderly move in/out. 

Freeman currently has a labor agreement with the Local 510 of the Sign Display and Crafts Union to provide labor for display installation and dismantling. Exhibits which require the use of hand tools, or takes one person more than 30 minutes, or exceeds ten feet in any direction, falls within the jurisdiction of the Local 510 of the Sign Display and Crafts Union. You can handle and set out the products you manufacture; however, all background materials - display boards, backdrops, stands - anything the products are displayed upon, attached to, or made part of, and lying of floor tile and carpets must be installed by union labor. Labor can be ordered in advance by returning the Display Labor order form or on show site, at the Freeman Service Desk. 


The Exhibitor Service Kit has all the necessary forms for planning your exhibit.  The online exhibitor service kit will be available in early September. If you need assistance, you may contact us at 703.821.7141 or

Exhibitors may have alcoholic beverages in their booth. However, all alcohol orders must be made through the official Food & Beverage vendor at the San Francisco Marriott Marquis. Order forms and contact information are provided in the Exhibitor Service Kit.

Pre-show and post-show mailing lists will be available online ( in the Exhibitor section to confirmed exhibitors only. You can download the lists by logging in with your company password provided in your booth space confirmation letter. Pre-show lists will be made available monthly beginning in November. Please note that these lists will contain mailing addresses only.

Exhibitor housing will open on July 25 to all confirmed exhibitors. Once it opens and your booth has been assigned, you will receive an email from Experient, ATD's Registration & Housing company, with instructions and a link to book your hotel rooms and register your booth personnel for exhibitor badges.

The NADA Convention Services Dept. can assist you in securing hotel space for a hospitality event during the ATD Show. For more information, please contact them directly at (703) 821-7143.

Be aware that hospitality space will be limited, and based on availability. Space will not be confirmed for any event outside of the convention center during Expo hours (Friday, 10:30 - 12Noon & 1:30 - 3:00; Saturday, 10:30 - 12Noon & 1:30 - 3:00). Space reservations will be confirmed on a first-come, first-served basis.

Valet parking is available at the San Francisco Marriott Marquis for a fee.

Listed below are public parking garages in close proximity to the facility.

Fifth Mission Parking Garage
833 Mission Street (between Fourth & Fifth streets, adjacent to Moscone West)
415.982.8522 x18

Hearst Parking Center
45 Third Street (entrance on Stevenson, 1.5 blocks from Marriott Marquis)

Moscone Center Garage
255 Third Street (Folsom & Howard, across the street from Moscone South's Esplanade Ballroom)
415.777.2782 (garage)
415.538.7888 (office)

Museum Parc Garage
300 Third Street (entrance on Third and on Folsom streets)


Your Exhibitor Badge will not allow you entrance into the Workshops or Make Meetings during the ATD Show. Exhibitors who wish to attend Workshops may register in the Exhibitor w/Workshop category. The fee per badge is $600. Exhibitor registration will open on July 25.

Yes, children under 18 must be accompanied and supervised by an adult at all times within the convention center and on convention center property. Registration for children is complimentary and must be done onsite. All children, except infants in backpacks or slings, must be registered and badged to be admitted to the expo hall. Children under 18 are not permitted on the expo floor during move-in/out.

Exhibitors can earn up to three (3) priority points per year by way of (1) exhibiting; (2) booking rooms within the NADA housing block; (3) participating as a sponsor.


ATD booth space cost is $25 per square foot. A 50% deposit of the total cost is due upon submission of your application/contract. The remaining balance due is payable on or before November 16, 2018. Applications received without the required deposit will not be processed, and may adversely affect your booth assignment. Full payment must accompany applications submitted after November 16, 2018.

Cost of space does not include the following: rigging or machinery moving, unpacking, erection or repacking of displays, utilities (i.e., electrical, water, gas, compressed air, telephone, booth decoration, furniture, carpet). Exhibitors may order these services from the official show contractor, Freeman, through the online Service Kit.

Please review Section 7 of the Contract Terms & Conditions.


7.1 Exhibitor agrees that the space assigned to Exhibitor is intended for Exhibitor's sole use to exhibit only the goods or services described in Exhibitor's application. Exhibitor agrees that it will not share, assign, sublet, subdivide, apportion, or otherwise allow any persons, parties or entities other than Exhibitor to use in any manner the space assigned to Exhibitor, or any portion of that space, without submitting a written application to NADA. Such application shall identify by name any potential Co-Exhibitor, describe the relationship between the primary Exhibitor and Co-Exhibitors, and detail the Co-Exhibitor's products and services to be exhibited.

7.2 A Co-Exhibitor may exhibit on the Expo floor only after the exhibitor receives written approval from NADA for such activity. Approval by NADA of the Co-Exhibitor(s) application shall also entitle the Co-Exhibitor(s) to be listed on the website (including the eBooth upgrade enhancements), in the Convention Program and Expo Directory, to accumulate seniority points, and to participate in the NADA sponsorship and advertising program.

7.3 The primary Exhibitor shall be responsible for all actions of the Co-Exhibitor, including the compliance by the Co-Exhibitor with these Contract Terms and Conditions and the Exhibit Rules and Regulations. Any determination by NADA that an Exhibitor or Co-Exhibitor violates this Section 7, will be final and binding, and may be treated by NADA as a default under Section 16 of the Contract. NADA reserves the right to request documentation from Exhibitors and Co-Exhibitor to confirm any business relationship.

NADA Exhibitor

Booth space applications will be available on or about June 25, 2018. A 50% deposit is required at the time the application is submitted. You may submit the deposit via credit card or by check. If paying by check, make sure it is received within 10 days for your booth space application to be processed. Applications & deposits must be received by July 6 to qualify to be included in the first round of assignments based on a list of criteria outlined below:

  • Total number of priority points accumulated by applicant (Note: Up to three Priority Points can be earned each year by way of (1) applicant's exhibit booth, (2) booking hotel rooms within the ATD block, and (3) participating as a sponsor)
  • Date of receipt of application & deposit
  • Size of space
  • Degree of dealer interest in applicant's product(s) and/or service(s)
  • Established business relationship with NADA/ATD or NADA Services Corporation (NADASC)
  • Percentage of similar services or products in entire show
  • Geographic market served by applicant
  • Applicant's product and/or service reputation among dealers
  • Number and validity of dealer complaints against applicant
  • Length of time applicant has been in operation
  • Financial and credit standing of applicant where available

Applications & deposits received after July 6, 2018 will be subject to availability and processed by date of receipt only. ATD has sole and unlimited discretion over the assignment of booth location and space. Exhibitor understands that the preferences in display areas listed on the application/contract for booth space may not be available and that Show Management may assign alternate areas of similar size - see section 6 of the contract terms & conditions. 

Exhibitor agrees to pay the following amounts as liquidated damages, and not as a penalty, in the event Exhibitor cancels its Contract in the time periods specified. Cancellation prior to November 16, 2018 - 25% of the full exhibit rental price; cancellation on or after November 16, 2018 - 100% of the full exhibit rental price. Any cancellation notices by Exhibitor must be submitted to NADA in writing, and will be effective when received by NADA.

All companies are required to submit a Floor Plan Reporting form and a floor plan layout (drawing) of your booth, regardless of booth size. The Booth Floor Plan Reporting Form is available in the online Service Kit. The due date to submit your floor plan and Floor Plan Reporting Form is November 16, 2018.

ALL outside contractors, such as I&D companies, design houses, production companies, technicians, models, entertainers, are considered exhibitor-appointed contractors. An exhibitor-appointed contractor is any company other than the designated official contractors named by ATD that provides a service, (i.e., display, installation/tear down, models, entertainers, florists, photographers, audio visual, and/or their subcontractors), that needs access to your exhibit any time during the installation, show dates or dismantling of the ATD Expo. ATD Show Management will deny access to the floor to any company or person in this category not complying with the exhibitor-appointed contractor requirements. We will grant NO EXCEPTIONS on-site.

The Exhibitor Appointed Contractor Request Form will be available in the online Service Kit.

Exhibitors must notify ATD show management in writing no later than 12noon on Thursday, January 24 if they cannot take possession of their booth by that time. If no prior notice is given, and the Exhibiting company does not take possession of the assigned space by 12Noon on January 24,  ATD has the right to cancel Exhibitor’s contract whereby the booth space reverts back to ATD Show Management. See paragraph 6. Assignment/Relocation and Possession of Exhibit Space in the Contract Terms & Conditions.