ATD Show | Call for ATD Show 2020 Workshop Speakers
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Workshop Speakers

Proposing an NADA Show Workshop?
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**The 2020 Call for Workshop Proposals Has Not Yet Opened**

Please check back on February 19, 2019

Truck (ATD): Specific Topics Needed 

  • Growing Your Tech Bench: head off the coming shortage
  • Electrification: it’s not when but NOW!
  • Used Trucks: what to stock and how to stay profitable
  • Digital Advertising: what works & brings the best ROI
  • Expansion: are you capitalized or under-capitalized
  • Succession Planning
  • Frozen Capital: the “how to’s” to increase cash flow


Tips for the submission process:

Workshop Title
Workshop titles should not exceed 60 characters (including spaces). Attendees should be able to discern the content from title. Avoid titles that start with “A,” “How to,” or “The.” Verbs should be present-tense, e.g., “Create” not “Creating.” NADA reserves the right to revise all workshop titles.

Your Proposal
For the Workshop Selection Committee to give your proposal proper consideration, please include the following:

  • Workshop Synopsis - Clearly state in 150 words or fewer the content that will be covered in the workshop.
  • Comprehensive Workshop Description - Provide a complete overview of your workshop, expanding on what you listed under “Workshop Synopsis.”
  • Intended Audience - Identify your target audience for this workshop.
  • Presentation Activities - Explain the learning techniques you will use in your presentation to connect with your audience.
  • Learning Objectives - Provide brief, clear, specific statements of knowledge attendees will gain at the workshop. Define specific tasks using relevant verbs. Do not use verbs that are difficult to measure objectively, such as “understand” or “know.” Use verbs such as identify, define, list, interpret, classify, calculate, formulate, apply, solve, prepare, operate, plan, repair, explain, implement or estimate.
  • References - List any source references for your workshop presentation, such as books, white papers, websites or case studies.

Presentation Format
Most workshops are presented by a single speaker, with a maximum of two. Panels have a maximum of four speakers including the moderator.

Select Workshop Department
Select the appropriate department for your workshop; indicate “ATD” if truck-related. (See the NADA page for details if you submission is NADA related). Refer to the departments below when developing your proposal and topic. 

  • Dealer/Executive
  • Marketing
  • Legal & Regulatory 
  • Human Resources
  • Fixed Ops 
  • Variable Ops 

Add Speakers - Ensure all speaker profile information is accurate. You must include ALL speakers on this proposal or your submission will be incomplete. Complete the required fields, including a short biography of the speaker. Indicate if the speaker has presented at previous NADA or ATD events (convention workshops, webinars, seminars or NADA or ATD 20 Group meetings). Upload a high-resolution photo of the speaker in JPEG format. If you are entering more than one speaker, click on “Add New Presenter” once the first speaker name is entered.

Upload Video Link - Create a video (maximum length 90 seconds) and briefly show the presenter(s) outlining critical workshop takeaways for participants. The video submission is one of the most important items that will determine whether or not the Workshop Selection Committee accepts your proposal.

Submit Proposal - The next screen will be a summary of each section. Any incomplete sections will be noted. If all sections are complete, click “submit proposal.” You will be able to print a copy of the submission and an email confirmation of receipt for your records. 

The Workshop Selection Committee will meet and all prospective workshop presenters will be notified with a decision.  

Important Note for New Speakers - As a new presenter, we want to be sure you are prepared for a successful workshop. If you have not previously presented an NADA or ATD workshop and your proposal is selected, a feedback session will be scheduled with you and an NADA team member. This will be an opportunity for our subject-matter and learning experts to provide your perspective on the relevance of the content, the presentation and learning tips to best address the audience. The feedback session will take place online via Adobe Connect.  

Still Have Questions? - Be sure to view the instructional webinar video above, Tips for Submitting a Great Workshop Proposal. The webinar will highlight what the committee considers when deciding on workshops and share examples of successful video submissions. Check back here for additional news and updates. 

Good luck with your submission and thank you for your interest in being an ATD Show 2020 educational workshop speaker!

Shana Gipson, DES
Head of Educational Workshops | Dealership Operations
National Automobile Dealers Association
workshops@nada.org