In partnership with NADA, ATD delivers profit-generating ideas for your dealership. Customize your learning, and get vital information from your peers and industry experts.
Stay tuned for a full list of education sessions coming this winter.
Industry Roundtable—state-of-the-industry economic update.
Workshops—led by experienced workshop speakers.
The Exchange—peer-to-peer roundtable discussions and brainstorming based on timely topics selected by attendees.
In addition to ATD-specific workshops, attendees also have access to NADA Show Education throughout the weekend:
| Workshop Tracks |
| Dealer/Executive: Education solutions exclusively for the executive suite. Topics range from managing multiple locations, tax and succession planning, fraud prevention and more.
|Employee Recruiting, Hiring and Retention: Training on talent management strategies, including employee recruitment and selection, as well as strategies on retaining talent.
|Digital & Traditional Marketing: Training on digital and traditional marketing for both variable and fixed operations. Digital marketing includes online actions, social media, video and search marketing, computer policies, and selecting IT vendors. Traditional marketing includes TV and radio ads, print advertising and direct mail.
|Legal & Regulatory: Training specific to legal and regulatory issues, such as cash reporting, OSHA compliance, Red Flags, UNICAP, HAPs and FMLA.
|Fixed Ops, which includes Parts: Training on topics such as inventory control, accessories sales, service and parts communication. There is also body shop training specifically for service managers, service advisers, technicians and collision center/body shop staff. Tips and tools are provided to help with topics such as technician retention, RO analysis, performance analysis and absorption.
|Variable Ops; which includes Sales: Training covers advertising and marketing, new and used sales (including trade appraisals), CPO programs, leasing and auctions. There is also information on F&I, inventory management, automotive CRM and issues for controllers.